/guides/
Guides
The longer answers. Each guide is a written piece with shoppable picks in it rather than a product list with paragraphs added, and each one exists because people ask us the question repeatedly.
What should my boyfriend wear to dinner?
Three outfits cover every restaurant he will ever be taken to. Here is what they are, why they work, and the two items that do most of the lifting.
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How to dress your boyfriend like Ralph Lauren
The whole aesthetic reduces to three variables. Get those right and everything else can come from anywhere.
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The men's European summer wardrobe
Seven items, one suitcase, and no athletic footwear. The European summer wardrobe is smaller than people expect and more specific.
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How to build an old money wardrobe for men
Eight objects, bought once. The economics of this aesthetic are better than they look, provided you buy in the right order.
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The best men's watches to gift under $500
Under $500 is where you find out whether he is a watch person. Spend it on wearability, not on complications.
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What men should wear on a first date
First dates are a fit problem, not a fashion problem. Nobody has ever been rejected for a plain outfit that fits.
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The ultimate boyfriend capsule wardrobe
Eleven items. Most men own four times that and wear a fifth of it. Here is the list and the order.
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How to buy cologne for a man (without wasting $300)
The highest-reward gift there is, and the easiest to get wrong. There is a way to de-risk it almost entirely.
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