Persol · Men's Sunglasses
PO3330S Polarized Sunglasses
Straight off our JFK Jr. board. The fastest old-money upgrade there is.
$250–$500
Shop Now →The JFK Jr. Boyfriend · /jfk-jr-style/
The JFK Jr. Boyfriend: 90s style that still works
JFK Jr.'s wardrobe is famous because it barely existed. A white tee, jeans, a crewneck, a bomber jacket, sunglasses, and a suit when required. That is the whole archive. The reason those photographs still circulate is fit and repetition, not variety.
So this page is short on purpose. Buy the sunglasses, buy the knitwear, and get everything else tailored rather than replaced.
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The one accessory that does the work
Persol in black horn is the least try-hard frame made, and sunglasses are the cheapest way to buy a jawline.
The rest of the uniform
Layering pieces in the plainest possible versions. Brown leather, navy knit, boat shoes for the summer half of the year.
Polo Ralph Lauren · Men's Knitwear
Washable Cashmere Crewneck
Cashmere he cannot ruin in the laundry. Instant Ralph Lauren boyfriend.
$250–$500
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Polo Ralph Lauren · Men's Outerwear
Maxwell Lambskin Leather Jacket
Brown lambskin, cut like a shirt jacket. The grown-up leather jacket.
$1,000+
Shop the Pick →
Sperry · Men's Shoes
Gold Cup Prescott Boat Shoes
Boat shoes are back and the Gold Cup is the one worth owning.
$100–$250
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Picks from neighbouring collections that fit the same brief.
Ferragamo · Men's Shoes
Byte Gancini Driver Loafers
Fixes his shoe rotation in one move. No socks required, no sneakers allowed.
$500–$1,000
Shop Now →
Creed · Men's Cologne & Fragrance
Aventus Eau de Parfum
The compliment magnet. If he owns one cologne, it should be this one.
$250–$500
Shop the Look →
Barbour · Men's Outerwear
Bedale Wax Jacket
The whole aesthetic in one garment. Gets better every year he owns it.
$250–$500
Buy This for Him →
TAG Heuer · Men's Watches
Carrera Chronograph Automatic
The fastest way to make him a watch guy. Wears with a suit or a hoodie.
$1,000+
Shop Now →
JFK Jr. Style FAQ
What sunglasses did JFK Jr. wear?
Classic Italian acetate frames, most often in a rounded rectangular shape. The modern equivalent is the Persol PO3330S in black horn — the same restraint, with polarised lenses.
How do I get the 90s men's look without it being a costume?
Keep the silhouette modern and the pieces plain. The 90s reference should come from proportion — slightly roomier trousers, a shorter jacket — not from graphics or logos. One vintage cue per outfit is the limit.
Is JFK Jr. style the same as old money?
Adjacent. Both avoid logos and favour repetition, but JFK Jr.'s version is more casual and more American: denim, sweatshirts, running clothes, sunglasses. Old money is dressier and more rural.