Leica · Cameras & Photography
M11 Monochrom Rangefinder
The grail camera — black and white only, on purpose.
$1,000+
Shop Now →The Boyfriend Wishlist · /boyfriend-wishlist/
The Boyfriend Wishlist: no price ceiling
This is the page to send him, and the page to read if somebody has asked you what he wants and the answer is genuinely nothing you can afford. There is no budget here. Everything is the best-in-class version of something men actually research for years.
It is also the most useful page on the site for working out what he is secretly saving for, which is a better gift strategy than guessing.
As an Amazon Associate, Build a Boyfriend earns from qualifying purchases. How this works.
The grails
Objects with a waiting list, a following, and no sensible justification.
Technics · Audio & Hi-Fi
SL-1200G Direct Drive Turntable
The turntable. Gives his record collection a reason to exist.
$1,000+
Shop the Look →
Rocket Espresso · Coffee & Espresso
R58 Cinquantotto Espresso Machine
Dual boiler, PID, Italian-built. The end of the espresso rabbit hole.
$1,000+
Shop the Look →
TAG Heuer · Men's Watches
Carrera Chronograph Automatic
The fastest way to make him a watch guy. Wears with a suit or a hoodie.
$1,000+
Shop Now →
The rooms he is planning
Big-ticket items that are really projects: a cinema, a gym, a simulator bay, a sauna.
Hisense · Tech & Gadgets
XR10 Triple Laser 4K Projector
Turns a blank wall into a hundred inches. The upgrade a TV cannot make.
$1,000+
See Price →
Foresight Sports · Golf Equipment
GCQuad Launch Monitor
Tour-level ball and club data. The serious end of the home simulator.
$1,000+
Get It Here →
ZONEMEL · Home Gym & Fitness
Canadian Red Cedar Sauna
The recovery gift that doubles as the reason people visit the ski house.
$1,000+
See Price →
Peloton · Home Gym & Fitness
Peloton Tread
The treadmill people actually use, because of the screen not the belt.
$1,000+
Shop Now →
You might also like
Picks from neighbouring collections that fit the same brief.
Versace · Men's Watches
Anteo Gold Bracelet Watch
For the boyfriend whose wrist deserves a personality. Loud in the right way.
$500–$1,000
Shop the Pick →
Apple · Tech & Gadgets
Apple Watch Ultra 3
Our most-saved Christmas pick. He will wear it every day and think of you.
$500–$1,000
Get It Here →
Bang & Olufsen · Audio & Hi-Fi
Beosound A9 (5th Gen)
A speaker that is furniture. Fills a room and anchors one.
$1,000+
Shop the Look →
Sonos · Audio & Hi-Fi
Arc Ultra + Sub 4 + Era 100 Set
Real surround sound without a single cable through the wall.
$1,000+
Get It Here →
The Boyfriend Wishlist FAQ
What is on most men's wishlists?
In our data, the repeat categories are watches, espresso machines, cameras, audio, golf equipment and home gym gear. They share a trait: high research cost and high daily contact.
How do I find out what he actually wants without asking?
Look at what he researches rather than what he mentions. Browser tabs, YouTube history and the brands he can talk about unprompted are far more reliable than a direct question, which men reliably answer with "nothing".