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The Boyfriend Wishlist · /boyfriend-wishlist/

The Boyfriend Wishlist: no price ceiling

This is the page to send him, and the page to read if somebody has asked you what he wants and the answer is genuinely nothing you can afford. There is no budget here. Everything is the best-in-class version of something men actually research for years.

It is also the most useful page on the site for working out what he is secretly saving for, which is a better gift strategy than guessing.

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The grails

Objects with a waiting list, a following, and no sensible justification.

The rooms he is planning

Big-ticket items that are really projects: a cinema, a gym, a simulator bay, a sauna.

The wishlist tier

Action cameras and portable speakers — the things men research for months and never quite buy.

The Boyfriend Wishlist FAQ

What is on most men's wishlists?

In our data, the repeat categories are watches, espresso machines, cameras, audio, golf equipment and home gym gear. They share a trait: high research cost and high daily contact.

How do I find out what he actually wants without asking?

Look at what he researches rather than what he mentions. Browser tabs, YouTube history and the brands he can talk about unprompted are far more reliable than a direct question, which men reliably answer with "nothing".

How much should I spend on a boyfriend's wishlist item?

There is no rule, but the useful test is whether the gift changes something he does often. A £30 griddle press used twice a week lands better than a £200 gadget used twice. Spend where the frequency is.

Is it bad to buy something he did not put on the list?

Only if you are guessing at a category he cares about — do not pick his watch or his fragrance for him. Going off-list works best for the things he would never think to want: better sheets, a proper knife, a heated vest.

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