
Maykoosh · Surf & Water
Handcrafted Cedar Surfboard
Rideable, but mostly it is the best-looking thing on his wall.
$500–$1,000
See Price →The Surfer Boyfriend · /surf-style/
Surf style works when it looks used and fails when it looks bought. The wardrobe is almost nothing — shorts, a faded tee, a linen shirt over the top, sunglasses — and the whole effect depends on the pieces being plain enough that they could have been there for years.
Which is why the single best purchase on this board is not clothing at all. A hand-shaped cedar board is as much sculpture as equipment, and it does more for a coastal apartment than any amount of driftwood decor.
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Western red cedar, hand-shaped, rideable — but mostly the best-looking thing on his wall.

Maykoosh · Surf & Water
Rideable, but mostly it is the best-looking thing on his wall.
$500–$1,000
See Price →Tailored shorts so he can leave the beach without changing, and sunglasses that are not sport wraps.

Orlebar Brown · Men's Swimwear
Tailored swim shorts. The reason European men look better at the pool.
$250–$500
Buy This for Him →
Persol · Men's Sunglasses
Straight off our JFK Jr. board. The fastest old-money upgrade there is.
$250–$500
Shop Now →Picks from neighbouring collections that fit the same brief.

Bang & Olufsen · Audio & Hi-Fi
A speaker that is furniture. Fills a room and anchors one.
$1,000+
Shop the Look →
Technics · Audio & Hi-Fi
The turntable. Gives his record collection a reason to exist.
$1,000+
Shop the Look →
Ferragamo · Men's Shoes
Fixes his shoe rotation in one move. No socks required, no sneakers allowed.
$500–$1,000
Shop Now →
Creed · Men's Cologne & Fragrance
The compliment magnet. If he owns one cologne, it should be this one.
$250–$500
Shop the Look →Faded, plain and slightly oversized: board shorts or tailored swim shorts, a washed tee, an open linen shirt, leather sandals and sunglasses. Nothing new-looking, nothing branded, nothing technical outside the water.
Something for the space rather than the water — he almost certainly has opinions about boards and wetsuits that you cannot second-guess. A handcrafted wooden board, a good cooler or a decent pair of sunglasses are all safe.