Gucci Bloom Eau de Parfum

Bloom is tuberose, jasmine and not much else, which makes it unusually clean for a designer fragrance and the right answer for someone who finds vanilla-heavy scents cloying. It is a loud floral rather than a subtle one; two sprays is the whole dose. The bottle is genuinely lovely and will sit on a dresser rather than in a drawer, which matters more than people admit. Buy it for someone who wears florals. Skip it for someone who wears warm, sweet or woody scents — this will read as completely wrong to them.

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